Markup and gross-margin calculator for trade pricing
Markup and margin are not the same number. Use this tool to see what a target markup actually means for selling price and gross margin.
Inputs
Example: a 30% markup on $100 produces a $130 selling price, which is a 23.08% gross margin, not a 30% margin.
Calculated result
Selling price excl. GST
$130.00
Gross profit dollars
$30.00
Gross margin
23.08%
When this is useful
Useful when setting material sell rates, checking quote profitability or translating a target gross margin into a selling price.
Important
Gross margin is not net profit. Overheads, labour burden, tax, rework, travel and other business costs still need to be covered.
Check another part of your pricing
NZ GST calculator
Check the GST-exclusive amount, GST component and GST-inclusive total without reaching for a spreadsheet.
Hourly-rate calculator
Your charge-out rate has to recover more than the wage for the hour you are physically on the tools. This calculator spreads annual owner pay, overheads and a target operating profit across realistic billable hours.
Quote pricing calculator
Build a quick quote sense-check from labour, materials and other direct costs, then see the effect of material markup and GST.
The calculation is only useful when the customer can understand the quote
Use Tradient to turn your pricing into a clear scope, itemised quote, photos and one approval flow instead of sending a number with missing context.